EcoUsable wanted to gain control of their online marketing, redesign their web site and increase online sales of their environmentally safe stainless steel water bottles. They turned to Red Meat Design.

Where are we going? EcoUsable knew that they needed help to focus, aim and shoot. They turned to Red Meat Design for help. Our marketing team ran them through our strategy development and planning process, identifying key strengths, evaluating competitive threats and assessing brand positioning options and marketing strategies. As a team, we developed specific goals and objectives along with a focused brand oriented online marketing plan.

How do we get there? Following the marketing plan, we designed a state-of-the-art customer-centric online web site for attracting customers and encouraging purchasing. Of course, we took care of all the details such as shopping carts, data capture, tracking code, authentication, and so on.

No Man (or web site) is an island. We made certain that the site was easy to find by completing individualized submissions to top search engines, optimizing backlinks, joining and exchanging links with related eco-friendly web sites, securing directory listings and of course, monitoring, tweaking and adjusting as needed to drive targeted traffic.

Can't get enough of a good thing.
More targeted web site traffic can get more sales, so Red Meat set up and ran optimized Pay-Per-Click (PPC) programs through Google, Yahoo and MSN. We provided further optimizing for PPC, installed tracking codes to be sure we could see results and managed budgets for key word search advertising.

Can't get enough of an even better thing. Social Networking has been proven to drive traffic and enhance brand recognition. Red Meat seized the opportunity to leverage social networking campaigns on sites like Twitter, Youtube, Facebook and a wide range of other sites. We thought EcoUsable's message should be Blogged about, so we organized reviews and giveaways with relevant websites to help get the message out. Just one website's giveaway generated a 667% return on investment. And we also gave them dashboard control so they could monitor our social network efforts.

We built it and they came. We tested response by turning on and off the spigot. The bottom line is that when we opened the faucet we increased traffic by 243%. Not only did visitors come, they also bought. When the channels were all open, Red Meat Design was able to drive an increase of sales by 366% - all trackable, verifiable and replicable.

Are you ready to increase your online presence and generate more revenue? Contact Steve Werber at 310.664.1123 x104 or via email at swerber@redmeatdesign.com to schedule a free strategy review with our experienced marketing and design team.